Chief Outreach Officer
In 2009, Matt founded the “No Meat Athlete” movement, and continues to oversee the media company and serve as the brand’s public face. No Meat Athlete has nearly 300,000 email subscribers and even more followers on various social media platforms.
Matt is the author of No Meat Athlete: Run on Plants and Discover Your Fittest, Fastest, Happiest, Self and The No Meat Athlete Cookbook, which was named one of “The Top 7 Health & Wellness Books of 2017” by Sports Illustrated and People.
In 2014, Greatist named Matt one of the 100 Most Influential People in Health & Fitness. He and No Meat Athlete have been featured in several books, including Thrive Foods by Brendan Brazier; Finding Ultra by Rich Roll, and Seth Godin’s What to Do When It’s Your Turn.
Matt enjoys competing in ultra-endurance events, having completed a number of marathons, several 50-mile ultramarathons, and one 100-mile race. When he’s not running, cooking, or blogging, Matt enjoys martial arts, reading, gambling, music, and brewing beer. He lives in Asheville, North Carolina with his wife, two children, and two rescued dogs.
Chief Operating Officer
Jerry led the team behind Plant-Based Business Week - the first summit dedicated to the rapidly expanding vegan industry, and the new generation of vegan entrepreneurs who are building it.
At various points in the past, Jerry has worked as a writer for a men’s magazine, a bodyguard in one of South America’s most dangerous capitals, a web designer (having built his first website in the late 90s), and accumulated over 7,000 jumps as a skydiving instructor and photographer. Since discovering how much better he felt after eliminating all animal products from his diet, Jerry co-authored two cook-books, built an online program for people transitioning to a vegan diet, and hosted a podcast on plant-based business.
As he doesn’t particularly enjoy winter unless there’s skiing involved, Jerry currently lives in the south of Mexico, with his wife Maya Novak, an injury recovery mentor. He’s a fan of sci-fi, still loves flying (in all forms), and is fascinated by the potential plant-based products have for our health and wellbeing, for our planet and for all those we share it with, and he's particularly interested in ways that vegan business can be leveraged to maximize that impact.
Chief Executive Officer
Matt has started, invested in, and advised companies in the education, personal tech, and health industries. He is now focused on ending preventable diseases through plant-based nutrition and lifestyle medicine. Matt has a “30x30” goal — for 30% of the population to be plant-based by 2030.
Before joining the plant-based movement, Matt founded The Digital Education Company, also known as “digedu,” which provided proprietary technologies to K-12 schools. Serving as the Company’s President, Mr. Tullman oversaw the growth from the first classroom deployment to serving hundreds of thousands of students in school districts nationwide. More than simply replacing textbooks with etextbooks, digedu served as a trusted partner for teachers and districts navigating the challenges of meaningfully incorporating technology into the classroom. The Company continues to catalyze the transition to impactful technology adoption, now under the banner Modern Teacher, after a successful merger in 2015.
Before starting digedu, Matt served as founding Managing Director of 7wire Ventures, a Chicago-based firm that starts, incubates, and invests growth-capital in businesses addressing the critical issue-areas of health, education, and energy. During his tenure at 7wire, Matt had the privilege of contributing to the development of a variety of businesses, including SoCore Energy, which was sold to Edison International (NYSE: EIX), and more unique ventures, like Ignite Glass Studios.
Matt is passionate about bringing ideas to life—from creating new businesses to building furniture and digital artifacts. He loves learning, designing, prototyping, and challenging himself physically. He’s also a big fan of hugs, positivity, meditation, and giving back.
Customer Happiness Expert
Esther was born in Memphis, Tennessee but now calls sunny South Florida home. After 10+ years in corporate America, Esther left her job to focus her energies on supporting online plant-based businesses. She has been the customer service guru at No Meat Athlete for over 3 years and is now assisting Alpine Organics.
She is an avid runner and has completed numerous half and full marathons. Esher loves the warm weather and spends as much time as possible enjoying the sunshine. You will find her at the dog park with her rescue dog, Macy, kayaking around the many waterways of Fort Lauderdale, or working out on the beach. And of course - you'll also find Esther helping you out with anything related to your order or other questions when you reach out to us!