Hydration — or the chemical reaction in which substances in your body combine with water — plays a crucial role in everything from regulating body temperature to lubricating joints, proper brain function, and delivering nutrients and energy to cells.
But is pure water the best at rapidly hydrating your body and muscles when you need it most?
No. In fact, hydrating with water alone — especially during physical activity — can lead to a host of problems because the electrolyte balance in your body is upset.
What fewer people know is that even water + electrolytes is not the optimal way to do it.
Research shows that when dissolved in water, a blend of glucose and sodium can create an osmotic gradient which increases the absorption rate and rehydrates you faster and more efficiently...
Which in turn makes this combination 3x more efficient than plain water, or plain water mixed with salt and other minerals.
That's where our all-new Hydrate formula comes in.
Unlike other electrolyte drinks, we don't just mix water and salt, or water and a bunch of junk ingredients.
Hydrate is a science-backed blend of 4 major electrolytes and organic sugar, designed specifically to mimic the sweat lost during a workout and to rehydrate your body as quickly as possible.
Now with your help to get this project off the ground, you can have a simple, delicious solution for optimal hydration around workouts, during an afternoon slump, or first thing in the morning.