We all agree that to thrive, you need lots of whole plants.
After all, a diverse diet of whole plants provides almost every vitamin and mineral required.
The fact is, even the most diverse plant-based diets may not adequately provide a few critical micronutrients: Vitamin B12, Vitamin D3, and long-chain Omega-3s like DHA and EPA. (That's because these nutrients come from bacteria, the sun's rays, and algae — things we do not always consume a lot of.)
At the same time, you don't need a whole multivitamin — plants are packed with nutrients! There's simply no reason to supplement with the vitamins and minerals that, if you're eating a reasonably diverse, whole food, plant-based diet, you're already getting in abundance.
In fact, with all the fillers and unnecessary mega-doses most multivitamins contain, it's quite possible they do more harm than good. It's time to stop thinking about supplementing.
Instead, you only need to complement your plant-based diet... with the three essential nutrients you might be missing, and nothing else.
So we put those nutrients in a bottle — nothing more, nothing less — to ensure the health and happiness of every member in our tribe.